Shift Content Mix Toward Reels
Reels ER sits at 19.27% compared to just 0.11% for static Posts — a massive gap that shows the audience responds almost exclusively to video.
Details
Industry benchmarks confirm Reels get higher reach for accounts under 50K followers (Kait | UGC Creator & Strategist is at 45,005), so increasing Reels frequency to 3-4x/week while reducing static posts should lift the blended ER above the current 0.12%.
