Shift Content Mix Toward Reels
The Reels ER of 1.16% is nearly 3x the Posts ER of 0.41% and outperforms the industry Reels benchmark of 0.52%.
Details
Since accounts under 50K followers (Kelvin & Lynice Tobias ๐ is at 45,563) get higher reach on Reels, prioritizing 3-4 Reels per week over static posts can close the gap toward the 2.5-5% micro-tier ER benchmark.
