Replace Reels With Carousel Posts
The Reels are generating a near-zero 0.02% ER, compared to the Posts ER of 1.56% β that is a 78x performance gap.
Details
Industry benchmarks confirm Reels only outperform other formats for accounts under 50K followers, and at 131,950 followers π·πππππ (Lulz) is well above that threshold. Shifting the Reels budget toward carousel posts, which benchmark at 0.55% average ER industry-wide but are clearly outperformed by the account's own posts format, makes carousels the highest-leverage content investment right now.
