Lorenzo Zurzolo's InstagramEngagement

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lorenzo_zurzolo
Lorenzo Zurzolo

@lorenzo_zurzolo · 1.8M followers

0.00%

Top 5% of creators your size

Your audience is 17x more engaged than average

$10K-$50K per post

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LowAverageGoodExcellent
151.9K
Median Likes
826
Median Comments
28
Posts Analyzed
$10K$50Kper sponsored post

Based on 1.8M followers · 8.47% engagement

Next step

Want brands to pay you?

Snippet can use this instagram result for @lorenzo_zurzolo to find brands, write emails, and help you close deals.

Your post rate

$10K-$50K

What Snippet does next

Comes next

Find brands

Brands that already pay instagram creators and fit your audience.

Write emails

Use @lorenzo_zurzolo's $10K-$50K post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @lorenzo_zurzolo's instagram audience is a fit and ask for $10K-$50K per post.

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Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Prioritize High-ER Feed Posts

Across 28 analyzed posts, feed posts recorded a 12.66% ER versus 5.76% for Reels, so feed posts should be the primary engagement vehicle.

Details

With 1,802,978 followers, 12.66% serves as the internal feed benchmark and every Reel should be evaluated against 5.76% before shifting more content toward it.

Move 02

Convert Likes Into Comments

With a median 151,913 likes, 825.5 comments, and a 171.1:1 like/comment ratio, the priority is converting passive likes into replies.

Details

Adding one specific question to every caption and pinning that question in the comments will help track whether comments move above 825.5 while likes remain near 151,913.

Move 03

Optimize Reels Against the Baseline

The 5.76% Reels ER is above the 0.5-1% macro benchmark but below the 12.66% post ER, so Reels should remain in the mix while being treated as an optimization opportunity.

Details

Testing a stronger opening frame and a direct comment prompt in each Reel allows for performance comparison against the 5.76% Reel baseline and 12.66% post benchmark.

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Lorenzo Zurzolo's Instagram Engagement Rate: 8.47%