Shift Feed Strategy Toward Reels
Maria Beltre's Reels are dramatically outperforming static posts — 10.81% ER on Reels versus 1.63% on standard posts — meaning Reels are generating roughly 6.6x more engagement per piece of content.
Details
Aim to publish Reels as at least 50% of the weekly output to capitalize on this gap and pull the overall account ER above the current 1.65%. Prioritize short-form video concepts that can be repurposed from existing content themes to reduce production friction.
