Shift Feed Strategy Toward Reels
Raveena Ahirwal's Reels are dramatically outperforming static posts — 83.58% ER on Reels versus only 0.24% on standard posts — yet the overall account ER sits at just 0.26%, well below the 1-2% mid-tier benchmark.
Details
Prioritize publishing Reels as the primary content format to pull the overall ER closer to the industry standard. Aim to make at least 70% of the next 10 posts Reels to compound the algorithmic reach advantage that format is already proving for the account.
