Shift Content Mix Toward Static Posts
Midhun Sanalkumar | Tech Creator's Posts ER (0.97%) is nearly 3x the Reels ER (0.34%), and it already outperforms the industry carousel benchmark (0.55%) while Reels lag behind the 0.52% Reels benchmark.
Details
Reallocate more of the content calendar to static/carousel formats and treat Reels as a secondary channel until their performance improves.
