Replace Reels With Carousel Posts
Lizette's Reels are generating a 0.03% ER — three times lower than Lizette's Posts ER of 0.09% — making them Lizette's weakest content format by a significant margin.
Details
Industry benchmarks show Carousels average 0.55% ER versus Reels at 0.52%, and Lizette's own data confirms Reels are underperforming even relative to Lizette's already-low baseline. Shift Lizette's next 10 posts toward Carousels, using multi-slide educational or storytelling formats to maximize swipe-through signals and push Lizette's ER closer to the 2.5–5% micro-tier benchmark.
