Shift Feed Strategy Toward Reels
Reels are dramatically outperforming static posts — 9.74% ER versus 0.86% for posts — yet the overall account ER sits at just 0.73%, well below the 2.5-5% benchmark for micro creators.
Details
Since industry data confirms Reels get higher reach for accounts under 50K followers, and Megan | Living Beyond Measure is close to that threshold at 58,211, prioritizing Reels in the posting cadence now is critical. Aim to make at least 60-70% of new content Reels to pull the overall ER closer to the micro-tier benchmark before the audience grows further.
