Shift Content Mix Toward Reels
The Reels ER (0.13%) already outperforms the Posts ER (0.09%), and industry data shows Reels get higher reach for accounts under 50K followers — liv effia blankson • outfit ideas & motorsport content is at 31,322.
Details
Increase Reels frequency relative to static posts to capture that reach advantage, since even a move toward the 0.52% Reels benchmark would be a major lift from current numbers.
