Shift Content Mix to Carousels and Reels
The current ER of 0.02% sits far below the mid-tier benchmark of 1-2% and even further behind the 0.55% average for carousels and 0.52% for Reels.
Details
Since the 20 analyzed posts are underperforming across formats, Little Muffet should test 2-3 carousels per week to specifically target the 0.55% carousel benchmark and track if median likes (currently 128.5) climb toward benchmark-aligned engagement.
