Drive Comments With Direct CTAs
The like/comment ratio is 151:1 (18,963 median likes vs.
Details
just 109 median comments), signaling passive engagement. Adding explicit comment prompts (polls, either/or questions, 'tag a friend') in captions and Stories will push comment volume up, which will strengthen the already-strong 3.02% ER — nearly double the 1-2% mid-tier benchmark.
