Shift Posting Strategy to Reels Only
Iris Law 🧼🧊 Reels ER is 0.7% versus Iris Law 🧼🧊 overall Posts ER of 0.01% — that is a 70x performance gap within their own account.
Details
Given that the mid-tier benchmark sits at 1-2% ER, doubling down on Reels is their fastest path to closing that gap. Commit to posting exclusively Reels for the next 30 days across their content calendar and retire static image posts, which industry benchmarks show average only 0.45% ER even under ideal conditions.
