Fix the Comment-to-Like Ratio
The like/comment ratio sits at 180.1:1, with median likes of 9,913.5 but only 142 median comments per post — this signals passive engagement rather than conversation.
Details
Add explicit CTAs (polls, either/or questions, 'comment your answer below') in captions to pull comment volume up, since 73% of brands prioritize engagement rate over follower count when evaluating deals like the current $1,000-$5,000/post range.
