Convert Comments Into Conversation With CTAs
The like-to-comment ratio sits at 117.2:1, meaning the 246,063 followers are passively liking far more than they are engaging in dialogue — median comments are only 107.5 per post.
Details
Adding a direct, specific question or poll sticker to every caption lowers the friction for commenting, which directly improves the 2.48% ER and pushes it further above the mid-tier benchmark of 1-2%. Even a 10% lift in median comments would meaningfully shift the ratio and signal higher-quality engagement to brand partners, since 73% of brands prioritize engagement rate over follower count.
