Rebalance Reels vs. Static/Carousel Mix
The Reels ER sits at just 0.16%, well below both the Posts ER of 0.37% and the industry Reels benchmark of 0.52%.
Details
Since carousels benchmark highest at 0.55% ER, shifting a larger share of the content calendar toward carousel posts will close this gap and lift the overall 0.32% blended ER.
