Shift Content Mix Toward Reels
Ligne Roset's Reels ER (0.09%) is nearly double the static Posts ER (0.05%), showing the audience responds better to video.
Details
Increase Reels frequency to at least 3-4x per week and monitor if ER climbs toward the industry Reels benchmark of 0.52%, since the account is currently at less than a fifth of that mark.
