Prioritize Static Posts and Carousels
The Posts ER of 7.87% outperforms the Reels ER of 7.27%, and both crush the micro-tier benchmark of 2.5-5%.
Details
Shifting the content mix toward more static/carousel posts (which industry data shows format performance varies) will capitalize on what's already outperforming for Vishh rather than defaulting to Reels.
