Prioritize Carousel-Led Feed Posts
For The Hanif’s | Melyssa & Daniel's 24,974-follower Instagram account, carousels should be a primary feed format to test: the carousel benchmark is 0.55% ER versus the 0.51% posts ER.
Details
Build each carousel around one clear takeaway, use the first slide as a strong promise, and end with a save-or-share prompt.
