Close the Comment Gap With CTAs
The 85:1 like-to-comment ratio (357 median likes vs.
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just 15 median comments) shows followers are passively scrolling, not interacting. Adding direct comment prompts ('Which one would you pick? Drop a number below') in the first caption line can push comment volume up, since the overall ER of 0.63% is still well below the 2.5-5% micro-tier benchmark and comments are the fastest lever to move that number.
