Shift Weight Toward Static and Carousel Posts
Shafna π's feed Posts ER sits at 5.91% versus Reels ER of just 2.41% β a gap that shows an audience of 106,213 followers responds far better to static/carousel content than short-form video.
Details
Since mid-tier accounts typically average only 1-2% ER per benchmarks, the posts are already outperforming the category; doubling down on carousels (rather than chasing Reels reach) will protect and grow the 5.56% overall ER.
