Shift Content Mix Toward Reels
Reels ER sits at 50.84% compared to just 1.15% for static Posts — a massive gap that shows the audience responds overwhelmingly to video.
Details
Since accounts under 50K followers (Jayshree Sultania is at 25,441) get higher reach on Reels per industry benchmarks, prioritize publishing 4-5 Reels per week over static images to close the gap between the overall 1.32% ER and the 2.5-5% micro-tier average.
