Shift Content Mix to Carousels
The current ER of 0.7% sits below the micro-tier benchmark of 2.5-5%, but carousels post the highest format ER at 0.55% versus 0.52% for Reels and 0.45% for static images.
Details
Testing 2-3 carousel posts per week using swipe-through storytelling can capture that format advantage and narrow the gap toward the 2.5% floor for this tier.
