Prioritize Feed Posts Over Reels
The Posts ER sits at 7.07% compared to just 0.67% for Reels — a massive 10x gap that signals the audience responds far better to static/carousel content than video.
Details
Shift the posting cadence to lean more heavily on feed posts and carousels, since this format is already driving engagement well above the micro-tier benchmark of 2.5-5%.
