Shift Content Mix Toward Reels
The Reels ER of 7.58% is over 7x higher than the Posts ER of 1.02%, showing the audience responds far more to video than static content.
Details
Since the overall Posts ER (1.02%) sits near the low end of the mid-tier benchmark (1-2%), reallocating more of the content calendar to Reels should lift the blended ER closer to the top of that range.
