Shift Weight Toward Feed Posts
Leydimar | Tu Coach de calistenia's Posts ER (1.22%) outperforms the Reels ER (1.14%), even though both sit within the healthy mid-tier benchmark of 1-2%.
Details
Since static/carousel content is already converting slightly better, the account should increase feed post cadence relative to Reels and test carousels specifically, as they benchmark strongest industry-wide at 0.55% ER versus 0.52% for Reels and 0.45% for static images.
