Shift Content Mix Toward Reels
Droom's Reels ER of 218.2% dramatically outperforms the Posts ER of 0.11%, signaling the audience responds far better to video than static content.
Details
Reallocate at least 60-70% of the posting calendar to Reels, especially since Reels also command a 20-40% rate premium in brand deals per industry benchmarks.
