Shift to Reels to Boost Reach
The current engagement rate of 0.81% sits well below the 2.5-5% benchmark for micro-tier accounts, and Reels are proven to drive higher reach for accounts under 50,000 followers like Christian Relationship & Marriage Expert at 24,270.
Details
Prioritize publishing Reels at least 3-4 times per week, as the format commands a 20-40% engagement premium over standard feed posts. Start by repurposing the highest-performing static content into short-form video to test what resonates before building a dedicated Reels strategy.
