Shift Content Mix Away From Reels
The Reels ER sits at just 0.32%, well below both the industry Reels benchmark (0.52%) and the overall Posts ER of 2.01%.
Details
Since static/carousel-style posts are clearly outperforming (Posts ER 2.01% vs. macro tier average of 0.5-1%), reallocating more of the content calendar toward feed posts and carousels, which industry data shows average 0.55% ER, is recommended over prioritizing Reels.
