Shift Content Mix Toward Reels
Franciane Diana's Reels ER sits at 5.32% versus just 1.36% for standard posts — a nearly 4x gap.
Details
Since the account is well above the 50K threshold where Reels typically outperform, this gap is driven by format engagement, not reach dynamics, so increasing weekly Reels output should lift the blended ER above the current 1.68% and closer to the top of the mid-tier 1-2% benchmark range.
