Shift Volume Toward Posts Over Reels
Their Posts ER is 19.34% versus their Reels ER of just 3.68% — a 5x performance gap that signals their audience responds far more strongly to static or carousel content.
Details
Given that industry benchmarks show carousels and static images already outperform Reels at the macro tier, prioritize at least 70% of their next 10 uploads as posts to capitalize on their proven 19.34% Posts ER and protect their overall 11.17% account ER.
