Shift Content Mix Toward Feed Posts
The overall Posts ER sits at 4.83%, dramatically outperforming the Reels ER of 0.97% and crushing the industry benchmarks for both carousels (0.55%) and static images (0.45%).
Details
Since lydia chae :•) is well above the 50K-follower threshold where Reels typically drive extra reach, static/carousel posts should be prioritized as the primary format, using Reels more selectively for discovery pushes rather than as the main content pillar.
