Shift Content Mix Toward Reels
The Reels ER (5.02%) is nearly 3.5x higher than the static Posts ER (1.44%) and also outperforms the industry Reels benchmark of 0.52%.
Details
Since the account sits under 50K followers, Reels also get higher reach at this size—prioritize Reels for at least 60-70% of weekly content to pull the overall ER (1.7%) closer to the nano-tier average of 3.5-8%.
