Shift Feed Mix Toward Reels
The Reels ER of 91.15% dwarfs the Posts ER of 0.37% and even beats the industry Reels benchmark of 0.52%, showing the audience responds far more to video than static content.
Details
Reallocate at least half of the weekly posting slots from static images (industry avg 0.45% ER) to Reels to pull the overall 0.44% ER closer to the 1-2% mid-tier benchmark.
