Shift Content Mix Away From Reels
The Reels ER sits at just 0.13%, well below the Posts ER of 0.35% and the industry Reels benchmark of 0.52%.
Details
Prioritize carousels instead, since they benchmark highest at 0.55% ER industry-wide, and test 2-3 carousel posts per week to see if they outperform the current Reels output.
