Go All-In On Reels Now
Laura Vila's Reels are generating a 354.68% engagement rate compared to a near-zero 0.03% ER on static posts — this is the single highest-leverage content format by a massive margin.
Details
The posting calendar should be shifted to prioritize Reels as the primary format immediately, targeting at least 70% of the 23-post output going forward. Industry benchmarks show Reels command a 20-40% rate premium in brand deals, which could push the current $250-$1,000 per post valuation significantly higher as the overall account ER recovers.
