Close the Gap to Mid-Tier Benchmark
The current ER of 0.88% sits below the 1-2% average for mid-tier accounts (100K-1M followers), meaning there is room to grow before hitting the bracket's ceiling.
Details
Since the ER already beats the format-specific benchmarks for carousels (0.55%), reels (0.52%), and static images (0.45%), doubling down on carousels—the strongest likely format—could help push the account toward the 1%+ range.
