Replace Reels With Carousel Posts
Reels are generating a 0.06% ER โ nearly 6x lower than the Posts ER of 0.35% โ making them the weakest content format by a significant margin.
Details
Industry benchmarks show Carousels average 0.55% ER, outperforming both Reels (0.52%) and Static images (0.45%), and existing posts already outperform Reels. Shift the next 4 weeks of content to primarily Carousels to capitalize on the format that drives the most interaction for accounts in this tier.
