Shift Content Mix Toward Reels
The Reels ER of 801.62% dwarfs the Posts ER of 8.3% and crushes the industry Reels benchmark of 0.52%, showing the audience responds far more to video than static content.
Details
Increase Reels frequency relative to static posts to capitalize on this gap, especially since Reels also get higher reach for accounts under 50K followers like Labdhi Pirgal (37,968 followers).
