Shift Content Mix Toward Carousels
The account's posts ER of 0.33% trails the carousel benchmark of 0.55% and reels benchmark of 0.52%, suggesting format is leaving engagement on the table.
Details
Test replacing static images (benchmark 0.45%) with multi-slide carousels for the next 5-10 posts to see if ER climbs toward that 0.55% ceiling.
