Drive More Comments, Not Just Likes
The like/comment ratio sits at 381.5:1 with a median of only 15 comments per post versus 4,291.5 median likes.
Details
Adding explicit comment-prompting CTAs (questions, polls, 'comment below') in captions will narrow this gap, since a lower ratio signals deeper engagement to the algorithm and to brands evaluating the 49.38% ER.
