Prioritize Static/Carousel Posts Over Reels
KYLIE KATICH's Posts ER sits at 2.2%, more than double the macro-tier benchmark of 0.5-1%, while the Reels ER is only 0.47%, below even that benchmark floor and under the industry Reels average of 0.52%.
Details
Shifting the content mix toward carousels and static posts (industry carousel ER benchmark 0.55%) and treating Reels as a secondary format is recommended until the drop-off can be diagnosed.
