Shift Content Mix Away From Reels
Kylie's Reels ER sits at just 0.19%, well below the industry Reels benchmark of 0.52% and even below the account's own static/carousel post ER of 0.46%.
Details
Since carousels average 0.55% ER industry-wide and static images 0.45%, prioritizing carousel posts over Reels for the next content cycle will help recapture engagement.
