Shift Feed Mix Toward Carousels
The current engagement rate of 0.31% sits well below the macro-tier benchmark of 0.5-1%, and the like-to-comment ratio of 69.1:1 suggests passive scrolling rather than active interaction.
Details
Industry benchmarks show carousels average 0.55% ER versus 0.45% for static images — auditing the last 20 posts and replacing static single-image posts with carousel formats could meaningfully close the gap toward that 0.5% floor.
