Double Down on Reels Production
The Reels ER of 36.67% dwarfs the Posts ER of 4.02%, and industry data shows Reels get higher reach for accounts under 50K followers (Katharine Shilcutt is at 34,753).
Details
Shifting the content ratio toward 3-4 Reels per week will capitalize on this format advantage and pull the blended ER further above the 2.5-5% micro-tier benchmark.
