Close the Micro-Tier Engagement Gap
The ER sits at 0.7%, well below the 2.5-5% average for micro accounts (10K-100K followers) like Krupa Poshiya at 94,818 followers.
Details
Since 73% of brands prioritize engagement rate over follower count, closing even half this gap would meaningfully improve positioning for the $125-$500 deal range currently in place.
