Shift Mix Toward Static Posts and Carousels
The static/carousel Posts ER sits at 4.34% versus 3.53% for Reels, so the audience is actually responding better to non-Reel formats right now.
Details
Since the account is under 50K-follower Reels-reach advantage doesn't fully apply at 78,226 followers, Kritya Anand should test a 60/40 split favoring carousels and static posts over the next 10 posts to push overall ER above the current 3.91%.
