Shift Content Mix Toward Reels
The Reels ER of 36.17% dwarfs the overall Posts ER of 2.41% and crushes the industry Reels benchmark of 0.52%.
Details
Since only 17 posts were analyzed, increasing Reels frequency relative to static/carousel content could meaningfully lift the blended ER, which is already 'excellent' for the 100K-1M tier (1-2% benchmark).
