Shift Feed Strategy Toward Reels
Kritika Goel 🌍 Travel's Reels are generating a 7.58% ER compared to just 0.58% on static posts — a 13x performance gap that makes Reels their highest-leverage content format.
Details
Aim to publish Reels as at least 60-70% of their weekly output to compound that advantage. Given their 180,886 followers, even a modest lift in overall ER toward the mid-tier benchmark of 1-2% would meaningfully increase their brand deal value beyond the current $500-$2,000 range.
