Shift Volume From Reels to Posts
Krissy Cela's Posts ER of 1.55% is significantly outperforming the Reels ER of 0.90%, meaning static or carousel content is driving nearly 72% more engagement per piece than Reels.
Details
An audit of the current content mix across the 26 posts analyzed suggests deliberately increasing the proportion of feed posts and carousels, which benchmark at 0.55% industry-wide — a threshold the posts are already beating by nearly 3x. Prioritizing carousels at least 3 times per week will capitalize on this proven engagement advantage.
